Business Briefs: A new juice bar and Malibu’s recovering retail

Malibu Surfside News

June 27, 2019

Nékter Juice Bar, the nation’s leading modern juice bar brand with more than 130 restaurants across 15 states, opened its second location within the new Whole Foods Market in Malibu Wednesday, June 12.

The news comes as Nékter recently opened its first Whole Foods Market location in Porter Ranch, California, May 22. Nékter is part of the Friends of Whole Foods Market program that provides the opportunity for innovative businesses aligned with Whole Foods Market’s mission and quality standards to establish their own independent retail spaces inside Whole Foods Market stores.

Founded in 2010 in Southern California and expanding across the country, Nékter Juice Bar is the pioneer and champion of the authentic juice bar experience, offering an innovative menu of freshly made juices, superfood smoothies, acai bowls and healthy snacks.

Nékter uses only fresh, whole ingredients and never includes hidden fillers, unnecessary sugars, processed ingredients, or artificial ingredients that can be found at other juice bars.

Steve Schulze, co-founder and CEO of Nékter Juice Bar, said what was started in 2010 as a regional concept in Southern California has blossomed into a national lifestyle brand that has transformed the juice bar experience. He added that partnering with Whole Foods Market will allow the business to introduce its authentically healthy menu rooted in ingredient-integrity to more people across the country. The new Nékter Juice Bar at Whole Foods Market in Malibu is located at The Park at Cross Creek, 23401 Civic Center Way and will be open during regular Whole Foods Market hours.

Malibu’s retail recovering?

Supported by an inspired promotional campaign that includes social media, advertising and publicity, Malibu retailers are seeing a positive public response to the #ShopMalibu promotional campaign recently launched by the five Malibu-area retail shopping centers, The Park at Cross Creek, Malibu Country Mart, Point Dume Village, Trancas Country Market and Malibu Lumber Yard.

The campaign will promote the iconic Malibu brand as a thriving visitor beachside destination that welcomes visitors for shopping, dining, special events, and recreation. Malibu businesses were shuttered from four weeks to several months during last November’s fire and clean-up, resulting in loss of revenue made worse by the public perception that infrastructure and City businesses were damaged and closed down.

With the support of the Malibu Chamber of Commerce, shopping center marketing teams pulled together to accelerate the campaign, which, since it’s launch has proven to be a text book example of the power of public awareness generated by aggressive, social media messages that are going viral. According to Chris Wizner, founder and CEO of Vivid Candi, his team continues with regular organic posts and Instagram stories, targeting the agency’s own influencer network. Malibu businesses were shuttered from four weeks to several months during last November’s fire and clean-up, resulting in loss of revenue made worse by the public perception that infrastructure and City businesses were damaged and closed down.